![](https://cdn.prod.website-files.com/65cbe9b2a54d4ca2c36e7ad1/65cbe9b2a54d4ca2c36e7dc4_naloxone-saves-billboard.webp)
NALOXONE EDUCATIONAL CAMPAIGN
The naloxone educational campaign was launched in late 2017 with billboards in English and Spanish in the cities of Oxnard and Santa Paula. This large-scale medium communicates the message that an overdose from opioids can happen to anyone, which also changes the perception of who is at risk for an overdose. The campaign includes movie theatre ads, newspaper ads, printed cards, posters and social media.
![Naloxone billboard with sister, wife, and dad.](https://cdn.prod.website-files.com/65cbe9b2a54d4ca2c36e7ad1/65cbe9b2a54d4ca2c36e7dc4_naloxone-saves-billboard.jpeg)
SOCIAL MEDIA
The Naloxone campaign was also launched via social media channels to inspire awareness and conversation how the medication can save someone from an overdose due to opioids. The campaign focuses on loved ones and also introduces the “Naloxone the NOPIOID” message.
![Person comforting another person with text that reads, could someone you care about be at risk of overdose?](https://cdn.prod.website-files.com/65cbe9b2a54d4ca2c36e7ad1/65cbe9b2a54d4ca2c36e7dc5_Nalox-TW-bestfriend-Eng_Alt.jpeg)
![Man laughing with text that reads, could someone you care about be at risk of overdose?s](https://cdn.prod.website-files.com/65cbe9b2a54d4ca2c36e7ad1/65cbe9b2a54d4ca2c36e7dc6_Nalox-TW-uncle-Eng_Alt.jpeg)
![Dad and son with text that reads, this week naloxone saved someone's dad.](https://cdn.prod.website-files.com/65cbe9b2a54d4ca2c36e7ad1/65cbe9b2a54d4ca2c36e7dc7_Nalox-TW-dad-Eng.jpeg)
![Husband and wife with text that reads, esta semana, la naloxona salvò a la esposa de alguien.](https://cdn.prod.website-files.com/65cbe9b2a54d4ca2c36e7ad1/65cbe9b2a54d4ca2c36e7dc8_Nalox-TW-wife-Span.jpeg)
![Naloxone The NoPioid](https://cdn.prod.website-files.com/65cbe9b2a54d4ca2c36e7ad1/65cbe9b2a54d4ca2c36e7dc9_Nalox-TW-nopioid-Eng.jpeg)